Saturday, April 16, 2011

Johnny Wright: Artist Manager to the Stars


Artist managers have the best job in the world. They get to attend award shows, network with celebrities, and travel around the world with their artists.  People do not see the hard work that goes into turning their artist from an unknown artist to a worldwide superstar. Artist managers must take on many roles such as: adviser, organizer, strategist, overseer, planner, travel companion, friend, detail person, and coordinator. The life of an artist manager may be fun, but there is a lot of hard work that needs to be done in order to enjoy the perks of being an artist manager.

Johnny Wright knows all about the hard work of managing music artist. He manages artists such as: Ciara, Jonas Bros. Aubrey O’Day, Justin Timberlake, Nick Jonas, and Laurieann Gibson. He has managed Janet Jackson, N’SYNC, Backstreet Boys, Danity Kane and Brittney Spears. Mr. Wright is not only an artist manager; he is also a film and television producer. Every artist Mr. Wright has managed has gone platinum or multi-platinum in the beginning of his or her careers.

As a successful manager, Mr. Wright sees to it that the focus is not only placed on the artist as a musical entity.  Mr. Wright explores and captures his artist as a complete brand.  He branches his artist into such endeavors as: acting, clothing, cosmetics, cologne, and beverages.  Mr. Wright also seeks to maximize the artistic potential and the earning potential of his clients.  He urges his clients to constantly explore areas that will keep their names and faces in the spotlight between albums.  This is a successful mechanism because it allows the client to release a new album without the hassle of trying to recapture their artist fan base.  This also is what he utilizes as an important marketing tool.

Mr. Wright is and has continued to be one of the most respected and influential managers in the business.  It is because of his success that he maintains his influence and prominence in the music and film industries.

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