Film Promotions and Social Media

Facebook, Twitter, YouTube, and an array of other social media sites have been on a steady incline over the past five years.  This increase has lead to many directors, producers, and studios taking full advantage to reach out to the multitudes of users and their friends to advertise and market their projects without a high overhead.  In most cases, the use of these media outlets can help to substantially reduce an advertising budget.  The reduction in the budget allows companies to focus additional revenue towards making a better product.

Matthew Cherry, of Transparent Filmworks, has become an industry pioneer in using social media outlets as his main source of advertising and introducing his company to potential investors.  Before resorting to traditional media such as radio and television, Matthew seeks to utilize a strong social media campaign for his projects. Typically, these campaigns are geared towards the sites that he is using.  Matthew uses Facebook Twitter to tweet and write about how production is going for feature projects. He allows his Twitter and Facebook friends and fans to view and be apart of the casting process by live streaming on USTREAM. Matthew does not only promote his films on social media sites, he also encourage future filmmakers to not give up on their dream, and also gives insight about the process it takes to create a feature film. Matthew has gained a huge following on Facebook and Twitter by sharing his projects.

As a pioneer in perfecting this art of film promotions, Matthew has set the bar and serves as an excellent model to follow to ensure ways to reach millions of people without spending million on advertising.  In an era where every penny counts towards something, Matthew is showing us that these pennies can become substantial dollars that a company can invest into other projects.  

Social media plays a crucial part in the success of a film because media marketing is becoming one of the main marketing strategies used to attract viewers to different film projects. Social media sites create new opportunities for exhibition for independent filmmakers, by allowing them to show and promote their short film projects. 

Source: http://www.youtube.com/watch?v=MUoiT2Kp1I0&feature=related